So, you have a brilliant new product, with fantastic packaging but you also want to make a real impression in store. Point of Sale Design (POS) and Marketing is a great way to promote your product.
According to research it only takes a few seconds for the consumer to decide which brand to buy so targeting consumers whilst in store is essential for consumer products.
Most purchasing decisions take place at the Point of Sale (POS) especially for fast moving consumer goods (FMCG) products. Enticing consumers this way with clever and encouraging design can increase both sales and brand awareness.