From tapping into consumer subconscious to value added functionality, packaging design can be a powerful marketing tool.
You may not realise but we as consumers take around 5-7 seconds to make a purchase decision in-store. And on the average supermarket trip, you can be exposed to over 40,000 different products all vying for your attention. That’s a lot of messaging.
To help their products stand out on the shelf, brands use attention-grabbing colour, an array of convenience features and play to motivational triggers. There can be multiple teams of designers, buyers, technologists and quality managers all working for months to deliver one product launch in store. Why? Because they understand packaging be can the difference between a sale or no sale.
We take a look at just some of the statistics proving that packaging design is crucial to the success of your product.