Brand Storytelling is Essential for Small Business Marketing

Why Brand Storytelling is Essential for Small Business Marketing

Why Brand Storytelling is Essential for Small Business Marketing In today’s fiercely competitive business landscape, small businesses are perpetually on the lookout for effective strategies to distinguish themselves from their rivals. One powerful approach to achieving this differentiation is through…
Brain The Psychology Behind Packaging Design DCP

The Psychology Behind Packaging Design: What Makes Consumers Buy

The Psychology Behind Packaging Design: What Makes Consumers Buy Packaging design is much more than just a protective layer for a product; it’s a powerful tool that can influence consumer behaviour and drive sales. Understanding the psychology behind packaging design…
packaging mock-up of tea range

The Importance of Packaging Design

The Importance of Packaging Design Let’s get straight to it; a product’s packaging design can make the difference between a product’s success or its failure. You can have the most fantastic product but if nobody notices it or wants to…

Why start-ups should invest in branding and packaging design

Why start-ups should invest in branding and packaging design In today’s business landscape, start-ups are popping up left and right, all competing for the attention of consumers. With so much noise and competition, it can be tough for new businesses…
Vegan dog food bowl with vegetables
Vegan dog food bowl with vegetables

The Rise of Vegan Pet Food

The Rise of Vegan Pet Food The number of vegan dog foods, cat foods and other plant based pet products is growing. It’s essential for new and existing brands to prick up their ears and take note of the vegan…

Did you see us on Channel 4’s Supershoppers?

On Wednesday our Managing Director, brand and packaging design expert, Hetal Pandit featured on Channel 4’s Supershoppers. The Supershoppers episode was a Money Saving Special and Hetal was there to clear up consumers’ questions on food retail packaging. You can…
6 tips for a more sustainable Christmas

6 Tips For A More Sustainable Christmas

Ever wondered what happens to our Christmas waste or the impact it has? With Christmas quickly approaching, we share some interesting facts and look at some alternative ways of having a greener, more sustainable Christmas this year.   Christmas Cards…
Health Food Marketing Terms What Do-They-Mean

Health Food Marketing Terms – What do they all mean?

If you’re new in the health food arena it’s more than likely someone will have thrown some jargon your way and you’ve been completely lost. If you’re moving in foodie spheres it will be important for you to keep up…
How to Bring a Food Product to Market UK

How to launch a food product in the UK and Europe

How to launch a food product in the UK and Europe So, you’ve had that lightbulb moment. You’ve created a showstopping product that you can’t wait to get to market and go for that big launch. But where do you…
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