We first met Desi in 2016 and at that time we could already see the brand was an exciting start-up full of promise. Selling predominantly in farm shops and independent retailers, the brand was looking to take the next step and pitch to retailers and supermarkets nationwide.
We began to work with the team to strengthen the brand proposition, with a complete rebrand across their range of gourmet Indian meal kits. It was clear that Desi had such a passion for traditional Indian cooking and we wanted to capture this story and authenticity.