After working with Vitalin on their dog food range extension, we were happy to take on their latest project to strengthen the Vitalin brand in the pet foods category.

Our team had developed a great understanding of the brand and Vitalin had come to trust we could deliver the new range in the timeframe and budget.

As Vitalin had established itself as a premium product in pet food, the move into cat food would need to be in keeping with the Vitalin branding cues, so the consumer would easily recognise the new range as part of the Vitalin family. The new cat foods range featured 3 different SKUs and as with many pet foods, the products were split into life stages and flavours. To help the consumer connect with the packaging, we choose some of the most well-loved cat breeds to feature on the front of pack illustrations.

“It’s always great to work with brands in the pet trade. Whether its planning photography or working on more illustrative design like the Vitalin brand we’ll admit that when researching cute cats is one of those ‘is this really my job?’ moments.”

The three illustrations would take pride of place on the front of pack, along with backgrounds of rolling English countrysides.

To cement the feeling of premium, quality produce we created a wax seal icon and a trustworthy money back guarantee, As Vitalin manufacture all products in the UK we felt it was important to the British origins on the pack.