We all know the importance of market research, the notoriously overlooked aspect of the marketing mix. When you’re in love with your product packaging it can be hard to see things from a different perspective.
At DCP we always suggest a test phase. Whether it be relevant focus groups, feedback from different stakeholders or a mass public survey. Making sure your product packaging hits the right chord with your target market is paramount.
One of the best ways to help the market research phase is to invest in lifelike packaging prototypes, mock ups or 3D visuals. It creates something tangible to present to key stakeholders, target demographics and influential buyers. Although often an unforeseen expense, packaging prototypes can save a great deal in time, money and moral, preventing futile product launches and the withdrawing of product from shop floor.