We all know the importance of market research, the notoriously overlooked aspect of the marketing mix. When you’re in love with your product packaging it can be hard to see things from a different perspective.
At DCP we always suggest a test phase. Whether it be relevant focus groups, feedback from different stakeholders or a mass public survey. Making sure your product packaging hits the right chord with your target market is paramount.
One of the best ways to help the market research phase is to invest in lifelike packaging prototypes, mock ups or 3D visuals. It creates something tangible to present to key stakeholders, target demographics and influential buyers. Although often an unforeseen expense, packaging prototypes can save a great deal in time, money and moral, preventing futile product launches and the withdrawing of product from shop floor.
Moveable, rotatable 3D visuals of your packaging with accurate, true-to-life colours, textures and lighting
Digital Asset Management
3Ds can be shared digitally with stakeholders around the world
Save on shipping costs
No postage, packaging or mass production
Reduced Carbon Footprint
no production and shipping means no emissions
"Clients return to Digital Creative Packaging time after time. Not just because of the excellent results we achieve but because of the speed and service from concept to print."
HOW WE WORK
At Digital Creative Packaging, we know that packaging prototypes and packaging mock-ups may not be suitable for all budgets. Investing in numerous packaging prototypes and mock ups can be costly and inconvenient.
We offer a unique state-of the-art Virtual Prototyping service. We can create moveable, rotatable 3D visuals of your packaging with accurate, true-to-life colours, textures and lighting. You might not be able to touch it, but the Virtual Prototype can be shared digitally with any number of stakeholders. There is no need for postage, packaging or mass production.
From cartons and bottle labels to foils, films and fabric, we can offer fantastic packaging prototypes and mock-ups including print, cut, crease, emboss and varnish of a vast range of materials.