Although packaging design is all about being creative, many people are surprised by how technical packaging artwork needs to be. At Digital Creative Packaging we design with the end in mind.
Many talented graphic designers take on packaging projects but soon realise they are out of their depth. The technical nature of packaging artwork is a minefield and combined with reprographic considerations it’s no small feat for those inexperienced with print. Artwork can look fantastic on screen 3D visuals, but without real reprographic knowledge many designers are surprised when the print approvals land in their desk.
The team at Digital Creative Packaging have worked in packaging for many years, so there aren’t many problems we haven’t overcome along the way.