Packaging Trends 2018
Packaging has dominated headlines towards the end of 2017. Widespread media coverage, aligned with environmental campaigns and documentary features has cemented packaging at the forefront of the strive for global sustainability.
Moving into 2018, FMCG supply chains will continue to place packaging as an integral part of wider corporate sustainability plans. Top of the agenda? Moving away from single-use plastics, replacing traditional materials with flexible packaging to limit environmental impact and food waste, as well as investigating eco-friendly, bio-based alternatives such as materials able to degrade and return to the earth.
According to Smithers Pira, packaging demand will grow steadily at 2.9% to reach $980 billion in 2022. As a specialist packaging design agency, we believe that packaging is the most important aspect of brand marketing. This is increasingly true in an ever-growing digital world – where packaging stands as one of the last physical brand touchpoints, especially in a pure e-commerce arena.
In this latest eBook, our team have put together some of the key issues we believe packaging faces in 2018. It’s a combination of things we’ve already discussed with our clients, as well as wider environmental, cultural and political changes that could majorly impact your brand. So, if your job involves packaging in some way, shape or form, grab a coffee and settle in. This one’s for you.