Consumers often make buying decisions based on packaging designs so it’s important that the packaging for your products is current and engaging. This year brings a host of new packaging trends 2016 that are engaging customers.
There’s a growing trend among consumers to make more ethical buying choices. Customers are looking for businesses to act more sustainable and environmentally friendly. We’ve seen this shift in several major brands. Colgate committed to making a large number of their products recyclable by 2020. As well as using a higher percentage of recycled material in their packaging. Greener packaging is one of the key packaging trends that is here to stay.
Gone are the days of clunky QR codes, you can now smoothly interact with your customer through the latest mobile technology. Near-field Communication (NFC) and Bluetooth low-energy (BLE) are ways to get your customers engaged with your brand through your packaging design. Whilst relatively new, technology will be increasingly incorporated into packaging design over the coming years.
Digital printing has allowed us to forge a personal connection with customers. After Coca-Cola’s successful ‘Share a coke’ campaign, customers are more than ever looking for personalisation in the products they buy. Coca-Cola saw a staggering 12 million media impressions during their innovative campaign. Almost a quarter of Chinese consumers would pay more for personalised packaging. It’s clear that connection with your customers on a local level is going to be a big game changer in 2016.
Visible products and pouches
Consumers prefer to ‘sample’ products before they buy through seeing and picking them up in the shop. If your customer can see behind your packaging to the product itself, it could really boost your sales. Bol have placed a sleeve around their clear veg pots to really showcase their product without hiding it.
More than ever consumers are looking for minimalistic packaging design. They want clear and honest communication from their brands. It’s impossible to discuss packaging minimalism without mentioning Apple. Apple’s iconic plain white boxes send consumers a message of class and luxury. Lose the frills and reduce everything down to its most basic concept. Evidence that simplicity sells and can be made premium.
Geometric patterns and decoration
Another big packaging trend for 2016 is geometric packaging designs. Some brands are looking for eye-catching designs that are going to make them stand out on a shop shelf. Look out for repeating patterns and bold colours in 2016.
Artisanal & Vintage
Vintage is big for 2016. Ornate and old fashioned packaging lends an air of a simpler age. Consumers are reminded of when time and dedication were put into creating well made and premium products. Artisanal packaging reflects quality and craftsmanship and is increasing in popularity in packaging design. The minimalist packaging designs are rustic and are usually priced at a premium.
Consumers buy products that look eye-catching and current. Get in touch with us to find out how packaging trends and great packaging design can elevate your product and increase sales.
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