Food and Drink Trends 2018
2018 looks set to be another fascinating year for food and drink.
According to think tank IGD, the UK grocery market is set to grow by 10% between now and 2021 with an estimated value of £197bn. With online shopping forecast to grow by 68% in the next five years.
So, what can we expect from 2018? What is now important for consumers? And how will this affect their purchasing behaviour?
It’s our creative strategist’s job to take all the latest market insight and consumer research and apply it to every project we take on. So, who better to run you through the food and drink trends setting the world on fire next year? Buckle up, grab your unicorn Frappuccino or Kombucha brew and settle in.