At DCP we love creative packaging so much it’s in our company name. Here are 20 examples of awesome food packaging design to help inspire your next project!
We think that Victoria Ax’s Tongue Bongue is the perfect example to kick off our list of awesome food packaging design. Created as a student project, the structure of the packaging resembles a tongue and mouth which cleverly features as a closed seal system for the product. The whole project involves eye-catching designs if you ask us.
2. Blood of Grapes Wine
The blood of grapes wine had to feature on our list of awesome food packaging designs (and not just because of the alcohol content.) In terms of thinking outside the box, this concept absolutely nails it. The grapes symbolise the ‘heart’ and wine is the ‘blood’ of the grapes. The products unique packaging instantly caught our eye and although yes, we agree there is something rather sinister about this product packaging, we can’t get enough of it.
3. Pantone Beer
As a creative agency, we fell hook line and sinker for this Pantone packaging. We think it has to be any designers dream drink. Each craft beer uses the Pantone chart to reference the colour of the drink, so purchasers can immediately tell which is their perfect ale. The question is, which is yours?
4. City Harvest Grocery Bag
City Harvest Grocery Bag is our number 1 favourite food packaging design. These reusable bags are designed to spread awareness and help the huge issue of homelessness in New York City. The transparent window resembles a human stomach so when food is placed inside the bag, the stomach fills up. But we like the fact that this simple packaging stands for something so much more.
5. Inside the Hive
Inside the Hive sparks the imagination within all of us, we have never seen honey packaging quite like it. The shape of the packaging perfectly resembles a beehive whilst protecting the sought-after product within. The graphic label also beautifully portrays the life of a worker bee and the making of honey.
6. Hanger: Tea
When we came across Hanger Tea, we just knew it had to be in our top 20 Food Packaging Designs. Can you think of a better way to hang your tea-shirts? (Pardon the pun.) The hanger serves as a hook to hold your tea bag onto your cup, whilst each coloured hanger represents a different flavour. This is definitely for those who love quirky products.
7. Wolffer Estate Gin
Wolffer Estate Gin provides all the feels of nature with their packaging design. The pink gin goes hand in hand with the branding, whilst the botanical print creates a sense of fine and natural ingredients.
8. Siri Sriracha Sauce
Siri Sriracha Sauce brings the heat with this pattern focused packaging. At DCP, we love the hand drawn elements in the repeat print. The eye-catching vibrancy resembles the hot flavour of the sauce, whilst standing out on the shelf. It certainly makes us want to add some spice to our meals.
9. Parmesan Pencils
The Deli Garage disguised their 3 parmesan flavours as an oversized pack of pencils. Each pack even comes with a sharpener to grate the correct individual portion size of parmesan. If this isn’t inventive food packaging design then we don’t know what is. We’ll take all 3 flavours!!
10. Good Hair Day Pasta
Good Hair Day Pasta has rightfully claimed a spot in our 20 favourite food packaging designs. This witty approach reinvents the usual uninspiring pasta packaging. At DCP we have all found our very own pasta hair twin.
11. TOKO Restaurant
TOKO Restaurant redesigned their food packaging to appeal to the high status of their customers. Textures and colour are a key element of the design, which has been influenced by Japanese culture. The marbling effect has been taken from the marbling paper technique common in Japanese art. We think the food packaging design perfectly resembles its heritage.
12. Bla Bla Biscuits
In terms of marrying design and packaging features, I think we can agree Bla Bla Biscuits is a great example. The open seal acts as the main feature of the packaging, resembling tape across a mouth and which when ripped reveals the product inside. We think this is a great way of adding fun interactive features to your food packaging.
13. Butter! Better!
Butter Better understood that single use cartons are usually consumed on-the-go. The team designed a cute knife/carton combination that would add untold convenience for the end consumer.
14. Vin Wine
Although we immediately fell in love with this simplistic packaging design from Vin Wine, the concept behind the design is what really sold it to us. Each bottles colour brings a taste and aroma to your senses – the citrusy yellow, vivid red and flowery delicate pink of the rose. Vin Wine packaging is definitely giving us the Friday Feeling.
15. Thelma’s Cookies
Thelma’s cookies packaging is very popular in its hometown and we can totally see why. The signature oven box is a completely unique and even keeps the cookies warm inside!
16. NYC Pasta
Surprising NYC Pasta was part of a student project. The brief? Choose from a list of ‘difficult’ items and rethink the packaging. NYC Pasta uses a 3D structure as its base, which allows the pasta to replicate the Chrysler building (one of New Yorks most iconic buildings). This food packaging design makes us feel like we can have a piece of New York in our own home.
17. Top Paws
For those readers that work with DCP, you will know we love pet food packaging. Top Paws on the first appearance looks fairly simple but its multifunctional elements offer so much more. This clever design makes the packaging easily transportable, featuring an individual bowl for dogs on the go!