At DCP we believe it’s important to take some time out to gather research and inspiration before embarking on your next brief. Whether it be multinational brands or small student projects, inspiration is everywhere.
So if you’re looking to get those creative juices flowing, pop the kettle on as we take you through our awesome collection of product packaging design.
Sports Club International Jersey
When Nike launched a new t-shirt for Sports Club International, the concept centred around players giving ‘blood, sweat and tears’ to the game. The packaging cleverly replicates giving blood incorporating the teams iconic red colour. We think it’s become symbolic and if Nike can’t pull off something a little controversial then who can?
Freshly Baked London
Still clinging on to the idea of Summer? It’s hard not to with Freshly Baked’s new product packaging design! Tropical kitsch inspired prints featuring coconuts and watermelon illustrations, highlights the unusual scents and various intensities in the range. Using bright, bold colours makes consumers feel like they have that holiday glow all year round (even if the weather doesn’t agree.)
Amagansett Salt demonstrates simplicity at its finest. The unique glass and cork materials create a cylindrical vial, giving a sense of alchemy. It’s feature illustration and use of highlighting blue reflects the origin of the product and gives a luxurious effect.
CS Electric Bulbs
We can’t fault CS Electric for their creative approach. It definitely ranks as one of our favourites! CS took design cues from old physics diagrams of electrical circuits and experiments. Utilising their unique product as the main focal point on the packaging creates a little bit of Firefly magic.
Teapee Tea Bags
Taken from the original word tipi or teepee, we love this play on words.
The shape of the design replicates the traditional native American tent whilst encasing and protecting the product within. With a simple tear opening feature the product is both stylish and functional.
Anti-Theft Lunch Bags
Opinions on anti-theft’s packaging were certainly split here at DCP. One thing we could not fault, however, was the original concept. We all have an office food thief (mentioning no names) and this would definitely deter them from putting their hands on our lunch again. We’ll take a box, please!
Buzz Honey Jars
Honey packaging frequently appears when researching amazing product packaging design and with Buzz Honey, we can totally see why!
Using the hive (the origin and protector of honey) to encase the final product is a simple but clever idea. Awesome stuff Buzz Honey.
Ever heard of multi-functional packaging? Well, this must be the ultimate example. Save on waste and help the environment by turning your wine packaging into a wine rack.
We just found our excuse to buy wine for the weekend, we need to give it a trial run after all.
Creativity has been a focal point in Woolly Sheep’s design. We love that the origin of their product is incorporated as the key feature, allowing the finished product to sit within. Humour can sometimes be a risky approach to take, but Woolly Sheep’s efforts have paid off and we love it!
Dutch Like This Shirt
Last but certainly not least is our favourite amazing product packaging design.
Limited Edition products need limited edition unique packaging. Neatly branded with added features, who would have thought packaging t-shirts in fast food boxes would work so well?
We think there may be a new definition of ‘fast fashion.’